Günümüzde Lovemark olmak, özellikle Lovemark kalmak çok daha zor. Markasızlaşmaya doğru gittiğimiz çağımızda bazı markaların insanlarda duygusal bir etki yaratması, gönüllerinde yer edebilmesi bu nedenle çok kıymetli. Fikirler, davranışlar; virüsler gibi veya bilgi gibi yayılmıyor. İkisi çok farklı karakteristiklere sahip ama biz çoğunlukla davranışların da virüsler veya bilgi gibi yayıldığı varsayımıyla hareket ediyor, planlar yapıyoruz. Ellerinde mızraklarla av peşinde koşan atalarımızla sosyal ağ yapısı da dahil olmak üzere çok farkımız olmadığını rahatlıkla söyleyebiliriz. Başka bir deyişle büyük şehirlerde ama gizli modern kabilelerde yaşıyoruz. Kullanıcı Malcolm Gladwell Blink Poker ya da e-posta adresi. Kullanıcı adını ya da e-posta adresini gir. Sana bir e-posta göndereceğiz. Oradaki bağlantıya tıklayarak parolanı sıfırlayabilirsin. Malcolm Gladwell. Yakın Plan. MediaCat, Pelin Özkan, İhsan Özçıtak, Sosyal ağlarda gizli modern kabileler Ellerinde mızraklarla av peşinde koşan atalarımızla sosyal ağ yapısı da dahil olmak üzere çok farkımız olmadığını rahatlıkla söyleyebiliriz. Giriş Sign In. Parolanı mı unuttun? Your password reset link appears to be invalid or expired. Giriş Gizlilik Politikası Kabul et. Add to Collection Add new or search Public collection title. Private collection title.
Speaking of decisions, am I right? Want to read. On why you should fail often: When the mind is denied the emotional sting of losing, it never figures out how to win. Uygun info. Coming soon — a six-part series from Revisionist History about everything Americans get wrong about guns.
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Hertenstein covers all. Blink The Power of Thinking Without Thinking PB. İnce Kapak. Blink The Power of Thinking Malcolm Gladwell. But Jonah Lehrer's How We Decide. A New York Times bestseller • A New York Times Notable Book “The tale of how Konnikova followed a story about poker players and wound up becoming a story. With Blink, The Tipping Point, and Outliers, Malcolm Gladwell has cornered the market on popular studies of human behavior. This is a charming book that illuminates the most useful and fascinating findings of decades worth of research on social psychology. ,00 TL. Penguin Books Yurt Dışından. (2).Markasızlaşmaya doğru gittiğimiz çağımızda bazı markaların insanlarda duygusal bir etki yaratması, gönüllerinde yer edebilmesi bu nedenle çok kıymetli. Revisionist History. He uses high-stakes situations, such as playing Deal or No Deal , to illustrate that emotion can prevent us from choosing the better settlement. The lesson is then committed to memory, so the next time you make a decision, your brain cells are ready. I read this book slowly, chapter by chapter over time, so I could soak it in, and try to wrap my head around - or at least ponder - the points made by the author. Consider the price tags in a car dealership. Decisions about real life, and hard choices? The Georgetown Massacre continues, and the defense calls a surprise witness. Join the discussion. He begins scrutinizing actions that are best performed on autopilot. Esthetically, I am charmed. Before reaching the end of the two paragraph opening page, I find myself flipping to the author photo on the back flap of the book. No qualms were had in denying years of traditional psychology by applealing to arguments of neuroscience a prepubescent science even in comparision to the often rejected non-science of psychology , and in doing so all arguments were made with a "survival of the fittest makes it obvious" tone. But he could not progress further, until he learned how the emotional side of his brain was needed in poker. There are also a list of psychological tests that need to be discussed — emotionally depraved monkeys with their wire mothers to be compared with Romanian orphans and psychopaths , the endless bowl of soup test always rates a mention, as does the lost movie ticket dilemma as to whether you would pay for another one. Sezon 3. Akıllı telefonlar ve tabletler. Instead of going with the option that feels the best, a person starts going with the option that SOUNDS the best, even if it's a very bad idea. The first part on emotional brain helped me understand even more why clicker training is so powerful, another area of interest for me. The series will air weekly, starting Thursday, August 31st. The children who rang the bell within a minute were much more likely to have behavioral problems later on. A good example is the physicist who got interested in playing poker professionally. Even as Jonah Lehrer explores the decision-making process from the perspective of cognitive neuroscience, How We Decide also reaffirms my admiration for and awe of the brain. It is The Wisdom of Crowds again. The Little Mermaid nonsense, the laundry episode? Bu kitapta Jonah Lehrer, sinirbilimin bulguları ışığında kararlarımızı nasıl verdiğimizi inceliyor. The truth is far more interesting. Azizi Seixas. He later makes the interesting point that it is the rational brain we should consult for small, less global decisions his "which jam" examples because it is well equipped to parse out the small number of variables needed to decide. It's amazing how perfectly intelligent people will make foolish decisions if you give them lots of irrelevant stuff to consider.
